Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Innhold levert av 6sense. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 6sense eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Social Selling | talkingsense with Dan Swift, CEO of Empire Selling
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Manage episode 335872365 series 3223945
Innhold levert av 6sense. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 6sense eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
#CMO #CEO #LinkedIn #social How many pieces of content do I have to put on social media every day? Latané Conant, CMO of 6sense, talks with Dan Swift, CEO of Empire Selling, about: -How social selling can transform your relationship with the buying committee -What needs to be in place before the social selling process begins -Which social channels your team should be on -How to teach executives to use LinkedIn -Blended content on social -How Dan thinks social selling is like rugby ======== Sneak preview: Dan Swift: Do you know the number of times that I've gone into companies where we do an audit of their presence on LinkedIn as a channel? And it's just- Latané Conant: Is it awful? Dan Swift: ...awful. We would take a step back and say, “Okay, well, how do you want your people to pitch the business? What is the elevator pitch that you want on everyone's profile? What's that deeper dive pitch that everyone should have so everyone's aligned behind it? What are the assets that you want to be presenting front and center as rich media?” Those are the kind of things so there's a level of consistency across your go to market organization.
…
continue reading
50 episoder
MP4•Episoder hjem
Manage episode 335872365 series 3223945
Innhold levert av 6sense. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av 6sense eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
#CMO #CEO #LinkedIn #social How many pieces of content do I have to put on social media every day? Latané Conant, CMO of 6sense, talks with Dan Swift, CEO of Empire Selling, about: -How social selling can transform your relationship with the buying committee -What needs to be in place before the social selling process begins -Which social channels your team should be on -How to teach executives to use LinkedIn -Blended content on social -How Dan thinks social selling is like rugby ======== Sneak preview: Dan Swift: Do you know the number of times that I've gone into companies where we do an audit of their presence on LinkedIn as a channel? And it's just- Latané Conant: Is it awful? Dan Swift: ...awful. We would take a step back and say, “Okay, well, how do you want your people to pitch the business? What is the elevator pitch that you want on everyone's profile? What's that deeper dive pitch that everyone should have so everyone's aligned behind it? What are the assets that you want to be presenting front and center as rich media?” Those are the kind of things so there's a level of consistency across your go to market organization.
…
continue reading
50 episoder
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