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Solving the PBR Paradox
Manage episode 378671987 series 3517423
Innhold levert av VinePair. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av VinePair eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Pabst Blue Ribbon has been sold in these United States since the late 1800s. It's fine, nothing special. But around the turn of the 21st century, something... changed. People started drinking PBR. Like, cool people, and a lot of PBR. What happened next would become the stuff of brewing industry lore, as this middling lager basked in the word-of-mouth indie sleaze cachet that big corporate beer brands would kill for. Joining Taplines today is Steve "Stix" Nilsen. These days, he's the vice president of "cult indoctrination" at Liquid Death, but from 2009 to 2018, he was part of the lifestyle marketing team at Pabst tasked with boosting Blue Ribbon’s bona fides in the scene — like, *every* scene — without going bust. It’s PBR, it’s Stix Nilsen, it’s the Blue Ribbon hipster halo, and it’s right here right now, on VinePair’s Taplines. Don't forget to like, review, and subscribe!
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