Growth Hacking for Maximum Marketing Impact

Tech Marketers Uncorked: Marketing Strategy for B2B Marketers in Tech

How can you skyrocket your marketing impact without blowing your budget?

In this episode, Kathryn is joined by Lucy Heavens, former vp marketing at Hodoko and now VP, Marketing at regtech scale up Salv. They take a deep dive into the world of growth hacking and high-impact marketing strategies, unveiling the secrets to effective ROI measurement, content repurposing for maximum impact, and successful networking for marketing success.

Get comfortable, grab your favourite drink, and get ready for some electrifying insights - right here on Tech Marketers Uncorked!

Key takeaways from the episode:

1. Growth Hacking Power: Discover the secrets of growth hacking, a lightning-fast approach to high ROI marketing. Learn how tracking ROI through channels like PPC can skyrocket your marketing efforts.
2. Content Magic: Unleash the potential of content marketing and understand the "why" behind your campaigns, as well as how to repurpose your content. Measure success through lead generation KPIs like clicks and conversions.
3. Network for Triumph: Networking and collaboration are your secret weapons. Join communities, reach out to peers, and involve other departments in the testing and learning process to supercharge your marketing game.

Links & Recommendations

• Follow host Kathryn Strachan on LinkedIn
• Follow Lucy on LinkedIn
• Learn more about Hokodo here
• Bottle of wine uncorked Cune Rioja Reserva

Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io

Tech Marketers Uncorked is produced by Fascinate Productions