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Sync or Swim: B2C Lessons for B2B Growth
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B2B and B2C marketing have always seemed like worlds apart. But what if they share more common ground than we thought?
In today's episode, Kathryn is joined by Kitty Poole, CMO at e-commerce tech powerhouse Doddle, for an insightful chat about extracting actionable takeaways from the B2C arena.
So grab your glass and get ready to uncover crossover skills, groundbreaking strategies and the key to harmonizing these two domains - right here on Tech Marketers Uncorked.
Key takeaways from this episode:
- B2B, Meet B2C - Don't ignore the wisdom from B2C marketing; it's ripe for integration into your B2B strategies.
- Adaptability as a Superpower - In a rapidly evolving landscape, the ability to adapt is your key to staying competitive. Embrace new strategies and tech to remain ahead.
- B2C Lessons for B2B Growth - Apply proven B2C tactics to elevate your B2B marketing, driving growth and ensuring long-term success in tech sectors.
Links & Recommendations:
- Follow host Kathryn Strachan on LinkedIn
- Follow Kitty Poole on LinkedIn
- Learn more about Doddle here
- Bottle Uncorked: Emiliana viognier
Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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