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Why Marketers Should Think Like Journalists
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Ever wondered how we come to buy the things we buy, and trust the brands we trust?
In this episode, Kathryn is joined by Ellen Bencard, seasoned journalist and former Associate Director at consulting powerhouse, Accenture. Kathryn and Ellen discuss the art of blending journalism skills with marketing, highlighting the power of compelling storytelling, thought-provoking questioning, and the delicate dance between brand messaging and audience connection.
So, join Kathryn and Ellen for a glass of wine and dive into all the ways you can (and should!) put your journalist cap on as a marketer - coming up right here on Tech Marketers Uncorked.
Key takeaways from the episode:
- Unlock the Power of Storytelling: Explore the art of storytelling as a marketing strategy. Discover how captivating narratives can deeply engage your audience and elevate your brand.
- Question, Sceptic, and Learn: Embrace a journalist's scepticism and inquisitiveness. Learn the value of asking the right questions in marketing, challenging assumptions, and ensuring a more effective communication strategy.
- Balancing Brand and Audience Needs: Find the equilibrium between conveying your company's message and addressing customer needs. Delve into the importance of understanding your audience to create compelling content that resonates and drives results.
Links & Recommendations
- Follow host Kathryn Strachan on LinkedIn
- Follow Ellen on LinkedIn
- Bottle of wine uncorked Orange Gruner Veltliner
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Tech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands.
Learn more at CopyHouse.io
Tech Marketers Uncorked is produced by Fascinate Productions
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