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Marketing and AI: The Power of Consumer Data
Manage episode 328730847 series 2579195
We welcome John Wall, Partner and Head of Business Development at Trust Insights, to help us understand how to gather and use marketing data in a compliant and measurable way. We talk through data collection, privacy regulation (or lack thereof), and how companies are using these to market to consumers. But, when it comes to gathering personal information and marketing data, how far is too far?
58 episoder
Manage episode 328730847 series 2579195
We welcome John Wall, Partner and Head of Business Development at Trust Insights, to help us understand how to gather and use marketing data in a compliant and measurable way. We talk through data collection, privacy regulation (or lack thereof), and how companies are using these to market to consumers. But, when it comes to gathering personal information and marketing data, how far is too far?
58 episoder
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