Episode 48 Building your Personal Brand as a Tech Leader

Tech Uncensored - An Altitude Accelerator Podcast

These days there has been this surge of people who are developing influence within their specific corner of the market. They are digital creators who specialize in a niche and begin to establish themselves as experts in their field.

The rise of influence has been less about celebrity, but these days it’s a strategic advantage for many entrepreneurs who want to build relationships, and ultimately leverage their personal brand to build their businesses

Here’s the scenario: You are building your business, building your product and getting some critical traction. You want to move faster and start finding more customers and get ready for potential investment. But you are a small team, have limited social media presence.

One thing you are good at is understanding the real estate industry. You were a former broker and now realize that this sector needs some major disruption. You are passionate about solving this problem. But for the sake of your growth, you realize you need to make an impact by establishing yourself as a thought leader in the real estate space.

How do you do it? Many startups don’t realize the value of establishing their own personal brands. With the rise of social media, that has closed the gap between promotion and community, there are endless opportunities to establish yourself as a tech leader that helps you and your company as you grow.

We were happy to welcome two founders who are effectively building their tech brand on social media.

Stephanie Lipp, Cofounder and CEO of MyCoFutures North Atlantic and

Staci LaToison, founding Partner of Dream Big Ventures

We’ll uncover their journey, why they decided to do it, understand the importance of authenticity, a critical ingredient in defining their presence. They will provide advice on how early stage founders can develop opportunities by building their personal brands and establishing themselves as tech leaders.