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The Importance of Culture for Marketers with Merz Aesthetic’s Patrick Urban
Manage episode 417385742 series 3429402
Innhold levert av Nico Steele and Pam Drucker Mann. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Nico Steele and Pam Drucker Mann eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This special episode focuses on how publishers and marketers are shifting strategies as consumer behavior continues to evolve faster than light. Kayleigh Barber, Media Editor at Digiday, lays out today’s landscape, with advertisers now looking beyond traditional low-calorie KPIs. Then we hear from Patrick Urban, President of Merz Aesthetics North America, and his strategy to develop deep relationships with the right consumers in the right environment by partnering with Condé Nast and keeping at the forefront of culture.
15 episoder
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