#69: Satellite Imagery in 3D: Market Potential, Use Cases and Go-to-Market Strategy - Josh Winer, Maxar

TerraWatch Space Podcast

Today, I am excited to bring you an episode on a topic that I have been researching for a while - satellite imagery in 3D. The guest I am speaking with is Josh Winer who is a Senior Director for Global Sales at Maxar Technologies.

Maxar probably needs no introduction as a company, I think most of you know what Maxar does both within the Earth observation domain and outside that. But, if you had paid attention to the company over the past few years, going private aside, Maxar has been heavily investing in its 3D market strategy - whether it is the initial partnership and later acquisition of Vricon, the acquisition of AI and software development company Wovenware or the recent partnership with blackshark.ai on digital twins.

So, I wanted to ask Josh about what Maxar's thinking is and how it sees the potential of 3D satellite imagery to be. In this episode, we discuss Maxar's strategy, use cases for 3D imagery in industries such as telecom, automotive and gaming, complementary/substitute sensors, the differences and similarities of going to market with 3D vs 2D and more.

And now I bring you, Josh Winer.

• Maxar's partnership with blackshark.ai
• Maxar's acquisition of Wovenware
• Maxar's acquisition of Vricon

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01:28: Intro

04:08: Maxar: Overview

06:31: Maxar's strategy for 3D satellite imagery

17:25: Use cases for 3D imagery

25:06: Complementary and substitute sensors

32:21: What is a digital twin and what is the partnership with blackshark.ai all about?

37:08: Go-to-market similarities and differences of 3D vs 2D imagery

42:41: Is 3D the next big thing? Will Maxar build a consumer device?

49:10: Wrap-up