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Innhold levert av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to Win Friends and Influence Customers (Without Annoying Them) with Alex Levin

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Manage episode 412823523 series 2898325
Innhold levert av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today Kevin and Laura talk with Alex Levin about overcoming spam, unsolicited messages and the future of customer outreach. We talk about the history of spam, the communication marketing arms race, the definition of unsolicited messages and consent. We also learn about the ROI of the various types of outreach, gorilla marketing, if people actually answer calls anymore, the difference between rented and owned channels, how AI comes into play in marketing, chain mail and more!
Alex Levin is Co-Founder and CEO of Regal.io. He leads the GTM teams. Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.

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218 episoder

Artwork
iconDel
 
Manage episode 412823523 series 2898325
Innhold levert av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Laura Milstein, Gabriela Schulte and Kevin Albert, Laura Milstein, Gabriela Schulte, and Kevin Albert eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Today Kevin and Laura talk with Alex Levin about overcoming spam, unsolicited messages and the future of customer outreach. We talk about the history of spam, the communication marketing arms race, the definition of unsolicited messages and consent. We also learn about the ROI of the various types of outreach, gorilla marketing, if people actually answer calls anymore, the difference between rented and owned channels, how AI comes into play in marketing, chain mail and more!
Alex Levin is Co-Founder and CEO of Regal.io. He leads the GTM teams. Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.

  continue reading

218 episoder

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