))
How Agile Development Can Improve B2B Marketing
Manage episode 288418532 series 2901019
Innhold levert av James Rostance. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av James Rostance eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Agile development is a process which can benefit B2B marketers, and it originates from software development.
Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed.
The goal was to ultimately deliver better projects more efficiently.
Today, that approach to development and improvement is often shortened to simply, Agile.
And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way.
Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered.
So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver.
This week with Mary Laniyan.
Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.
⏯ ⏯ Previous Episodes: https://The414.net
📲 THE 414 on YouTube: http://bit.ly/The414-Youtube
📲 THE 414 on Facebook: http://bit.ly/The414-Facebook
📲 THE 414 on Twitter: http://bit.ly/The414-Twitter
📲 James on LinkedIn: http://bit.ly/James-LN
📲 James on Instagram: http://bit.ly/James-IG
📲 James on Facebook: http://bit.ly/James-FB
Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
88 episoder
Del
