Will the Affiliate Marketing GiG Economy Survive?

The Affiliate Marketing Podcast

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation.
They explore the challenges posed by these recent guidance releases and the importance of education and awareness among affiliates and program managers who might be working in the US market. There is now a direct need for grassroots advocacy to support small businesses facing increasing marketing regulatory pressures.

The conversation highlights the potential future of affiliate marketing and the “gig” economy that props this industry up amidst increasing regulations and the necessity for marketers to adapt and stay informed to avoid serious fines.
Key segments of this podcast and where you can tune in to go direct:
04:40 - Recent FTC Guidelines and Their Impact
06:35 - Navigating Compliance in the Gig Economy
09:35 - The Role of AI in Affiliate Marketing
13:30 - Future Trends and Regulatory Challenges
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