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E07 Zhen Wang, Data Science Manager at Wayfair
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In this episode, our guest is Zhen Wang. Zhen is an experienced health and marketing data scientist who leads the data science team to support direct mail and display programs at Wayfair. She is responsible for leading Wayfair’s innovations in customer-level real-time bidding, uplift modeling, personalized display advertisement and 3rd party data implementation.
Zhen moved to Boston for the Insight Health Data Science program and eventually joined Wayfair when she got really excited about the data challenges and learning opportunities at their Data Science team. She is also an avid science fiction reader and also likes to spend her free time thinking about ideas to apply machine learning to understand principles of traditional Chinese medicine.
In the episode, Zhen will share with you:
- Why she loves working in Data Science
- 3 key tips on making the move from academia into industry
- How Wayfair use Data Science to influence the customer journey
- Advice on how to interview more effectively
- Building the ideal Data Science team
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