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Understanding Emotional Discounting and Charging in Business #334 Business, Breakfast & Bedhead
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Understanding Emotional Discounting and Charging in Business
In this episode of 'Business Breakfast and Bedhead,' Dawn Bradley discusses the concept of emotional discounting and charging within the service industry. She emphasizes the importance of maintaining integrity and confidence in pricing services, and how emotion-driven pricing decisions can negatively impact the sustainability and profitability of a business. Through personal anecdotes and interactive discussions, Dawn encourages listeners to evaluate their own pricing strategies and how they may be influenced by fear of rejection or perceived client wealth. She also highlights the significance of effective communication and building real confidence to ensure fair and consistent pricing for all clients.
00:00 Introduction and Welcome
00:55 Emotional Discounting in the Service Industry
01:35 The Impact of Emotional Discounting
03:17 Calculating Your Emotional Discounts
06:08 Aligning Pricing with Integrity
09:53 Overcoming Fear of Rejection
12:48 Final Thoughts and Announcements
15:27 Closing Remarks and Call to Action
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