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Episode 17: Is digital experience optimization the new CRO?
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Innhold levert av Kirsty Dawe. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kirsty Dawe eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.
19 episoder
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