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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 981 – The PATH to Profits
Manage episode 436690480 series 3186756
Innhold levert av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective?
Most businesses will ebb and flow between profit and deficit, and you sometimes have to cut expenses to offset a deficit of profits.
When it comes to marketing, outcomes are profits and content creation and distribution are part of the expense. As long as those outcomes lead to financial profits, marketing goes from being an expense to an investment.
Businesses have a longer and more chartable P.A.T.H. to purchase. They go from Awareness to Engagement to Inquiry to Purchase. By chartable P.A.T.H., I mean there are data points you can track and measurably follow from send to sale.
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