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Episode #1: What HCPs Say About Pharma Market Access
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In this episode of the BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listeners to use this week to improve their brand’s market access message to HCPs.
To see the full show notes, episode resources and action steps, visit our website.
Have a question for Jon? Tried the Action Steps? Email us at Jon.bambalas@precisionvh.com
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