Marketing Beyond the Courtroom with Eric Morgan

The Best Guest

In this week's episode of The Best Guest podcast we welcome President/CEO of Roux Advertising, Eric Morgan.

We talk about:

• The Importance of Brand Strategy
• Marketing Challenges for Law Firms
• Community Engagement as a Marketing Tool

About Eric Morgan

Eric is an accomplished marketing strategist with over 28 years of experience, currently serving as the President/CEO of Roux Advertising. (Roux is an advertising agency built for law firms. Roux provides strategy, media buying, creative, digital & analytics to grow law firms.)

His remarkable journey began with a Bachelor's degree in Advertising Communications and a minor in Marketing from Loyola University. Eric's insatiable curiosity and passion for the industry led him to earn an MBA at Tulane University, further honing his expertise.

Throughout his illustrious career, Eric has consistently applied his strategic prowess to drive success for a diverse array of clients, ranging from prominent law firms like Morris Bart, LLC and Frank D. Azar & Associates to esteemed brands such as Harrah's Casino and the Louisiana Office of Tourism.

His commitment to delivering clarity, accountability, and impressive returns on marketing investments has earned him accolades, including the title of Top Executive of the Year by the Advertising Club of New Orleans in 2009.

Eric's impact extends beyond the boardroom, as he generously shares his knowledge as an educator and speaker at industry conferences. His dedication to fostering the next generation of advertising professionals is evident through his teaching experience at Loyola University's Communications Department. Additionally, Eric actively contributes to community initiatives, serving on the Board of Directors of Go.Be., which supports entrepreneurial minority small business owners.

With an unwavering commitment to innovation and a track record of excellence, Eric is a visionary leader in the world of advertising, leaving an indelible mark on the industry and inspiring those fortunate enough to work alongside him.

Key Takeaways

• Define your brand's unique purpose, audience, and positioning before implementing specific marketing tactics.
• Identify what makes your brand distinct to stand out in a competitive market.
• Ensure your Google Business Profile is up-to-date, with client reviews and accurate information, as it’s an easy and impactful way to enhance visibility.
• Participating in local events and supporting community causes strengthens brand trust and aligns with meaningful values.
• Avoid spreading resources thin by focusing on a few marketing strategies and executing them exceptionally well.
• Improving operational elements like call intake and client follow-ups can significantly increase conversion rates.
• Consider traditional methods like broadcast TV and billboards for brand-building, alongside digital efforts, depending on your market and goals.
• Develop a tailored approach that aligns with your specific strengths and goals instead of mimicking others' strategies.

Quote

When brands want to go to market, we start with what strategy is and what’s unique and different about their brand.

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