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003 - Launching a successful ecommerce business. Part 2
Manage episode 347671051 series 3418579
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In today's episode, Luigi and Vincenzo talk about growing traffic and sales for ecommerce websites by understanding a customer's Lifetime Value (LTV), and the different ways to marketing when trying to acquire and retain customers.
The topics covered in this podcast episode include:
- Pay Per Click (PPC) marketing
- Search Engine Optimisation/Optimization (SEO)
- Social Media Marketing (SMM)
- email marketing
- Net Promoter Score® (NPS)
- Using customers as promoters
We hope you enjoy the episode. #theBIGcommercePodcast
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