Turning Pages and Fostering Community: The Story of Mrs. Dalloway's Bookstore

The Bookshop Podcast

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Embark on a literary adventure with Mandy Jackson-Beverly as she sits down with Eric and Jessica Green, whose love story with books has led them to become the proud owners of Mrs. Dalloway's, a cozy independent bookstore with a big heart in the Elmwood District of Berkeley, California. Their tale is not just one of passion for the written word but also a savvy move to keep the legacy of a beloved community hub alive, blending Eric's deep roots in book sales (wholesale and distribution) and book buying and Jessica's flair for branding, marketing, and sales. Together, they're writing a new chapter for the store, infusing it with their commitment to quality, eco-conscious selections, and a mirroring of the vibrant Elmwood community spirit.
The art of curating a bookstore is much like composing a symphony, where every book is a note that resonates with the soul of the neighborhood. In this episode, the Greens discuss the delicate balance between honoring the legacy of Mrs. Dalloway's previous owners and introducing their unique touch to the store's offerings. They reveal how they navigate the complexities of stocking self-published works and the intricacies of book pricing, providing a behind-the-scenes look at what it takes to run a successful indie bookstore amid the ever-shifting tides of the publishing world.
Our episode wraps up with an inspiring call to action for literary enthusiasts to connect with and support their local independent bookshops. The Greens open up about the joys and challenges of hosting author events, nurturing a love of reading in their community, and the fulfillment that comes from seeing the wonder in a child's eyes as they discover their new favorite book. So tune in and let the charm of Mrs. Dalloway's, along with the passion of its owners, remind you why independent bookstores are the heartbeats of our literary landscapes.
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1. Turning Pages and Fostering Community: The Story of Mrs. Dalloway's Bookstore (00:00:00)

2. Interview With Independent Bookshop Owners (00:00:10)

3. Merchandising and Brand Management in Bookstore (00:09:32)

4. Self-Publishing, Book Pricing, and Author Income (00:24:29)

5. Supporting Independent Bookshops and Bookstore Ownership (00:29:03)

6. Bookshop Podcast With Mrs Dalloway's Owners (00:37:53)