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113 – Selling is Growing Your Topline
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Top Line = Total Sales or Revenue. The first line on the income statement
There are three ways to Grow your business.
- Increase the number of clients
- Increase the average transaction value
- Increase the frequency of repurchase
Selling is Growing Your Topline, Yes – and yet, it doesn’t always mean adding new customers
9 Ways to Grow your topline revenue
- Acquire new customers.
- Retain existing customers – customer retention. See Episode 102 Mastery of Keeping Clients and Coworkers – retain coworkers to retain clients
- Optimize your pricing
- Create a Membership or subscription program
- Sell more to existing customers – more of the same product
- Create new products – Line extensions and new products
- Enter new markets – Expand your territory, your geographic reach
- Extend the Value Chain – up or down
- Business acquisition
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