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Arjun Vaidya - CoFounder, Dr. Vaidya's| D2C brands and Niche markets | The Builders Club Startup Founders Podcast #23
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Arjun Vaidya is a sixth-generation Vaidya who has inherited the family's 100 India FDA-approved medical formulations and 50 trademarks, accumulated over 150 years.
After graduating from Brown University and working at LVMH's private equity arm, Vaidya decided to start an Ayurvedic healthcare company that would combine the family's traditions with cool branding, easy to use products, and online retail channels.
Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, it successfully reached 1.5m+ consumers across 500+ cities and 16,500+ pin codes in India and launched 70+ products.
The brand was recently acquired by RP Sanjiv Goenka Group – making it one of India’s first D2C exits.
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