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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 45: A concrete approach to TikTok with Andrew Athias
Manage episode 356864201 series 2941560
Innhold levert av Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.
This interview was recorded the morning after Philadelphia’s loss in the Superbowl.
In this episode:
- How his boss reached out to him to join their firm even though they had no social media presence
- What makes a good video and content
- And how employees and contractors are now approaching him to be featured on TikTok
- How to measure success on TikTok
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
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If you like this show don’t forget that you can help me to spread the work by:
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