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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 60: From ballerina to architecture marketing with Ellie Sharpe
Manage episode 386881757 series 2941560
Innhold levert av Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.
Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will. Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.
In this episode, we talk about
- Succession planning and acquisitions
- The power of focusing on the human story and campaigns
- How thought leadership and innovation are key parts of their marketing approach
- Their approach to awards and the role is has played in boosting visibility
- How they've re-adopted an 'old school' tool for presentations, pitches and collaboration
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About the show
The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the word by:
- Donate to help cover the costs for making this show
- Sharing about the show on socials
- Following us on Apple or Spotify
- Leaving us a review on Apple or Spotify
- Or telling a friend about the show who you think will benefit.
Mentioned in this episode:
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I'm doing my podcast planning for 2025 and would love to hear from you. Take the short survey and if you complete it by November 10th you'll be entered into a draw to have a free one-hour power hour session with me (Ayo). Head to www.abbasmarketing.com/survey
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