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Marketing a Unicorn: Untold Stories of Slack, Zendesk, and Salesforce
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On this episode of the Business Line Podcast, Brian sits down with veteran marketer Bill Macaitis, whose remarkable career includes leadership roles at IGN, Salesforce, Zendesk, and Slack.
Throughout the show, Bill shares his journey from his early days at IGN and Salesforce to his pivotal roles as CMO at Zendesk and Slack, where he played a key part in leading both companies to successful IPOs.
Bill dives into the evolution of digital marketing, unforgettable moments in gaming, and the significance of net promoter scores. He also sheds light on how AI is reshaping business and discusses his latest venture, SaaS CMO Pro.
Listeners are treated to more than just marketing wisdom—Bill opens up about his personal interests, from gardening to his love of Star Trek, and the importance of maintaining a work-life balance.
Whether you're a marketing pro, tech enthusiast, or just curious about the intersection of business and technology, this episode is packed with valuable insights and inspiring stories.
Click here to learn more about Bill & SaaS CMO Pro.
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