How State House News Charges $4,000 For Access To Its Journalism The Business Of Content podcast

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Innhold levert av Simon Owens and Media journalist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Simon Owens and Media journalist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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How State House News charges $4,000 for access to its journalism

26d ago 41:53

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Innhold levert av Simon Owens and Media journalist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Simon Owens and Media journalist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

My newsletter: https://simonowens.substack.com/

For much of its 130-year existence, State House News operated as a standard newswire service. Its journalists covered the Massachusetts state government and it then syndicated their content to regional and national newspapers.

But in the late 90s, owner Craig Sandler realized that internet distribution would allow him to sell direct digital subscriptions and vastly expand his customer base. Today, the service charges $4,000 a year to any company or organization whose business is directly influenced by the state’s government.

In a recent interview, Craig discussed how he built the direct subscription business, why he decided to sell a majority stake in the company, and whether State House News is shielded from the whims of large tech platforms and AI chatbots.

… continue reading

103 episoder

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

Artwork

How State House News charges $4,000 for access to its journalism

The Business of Content

30 subscribers

published 26d ago

Del

MP3•Episoder hjem

Innhold levert av Simon Owens and Media journalist. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Simon Owens and Media journalist eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

My newsletter: https://simonowens.substack.com/

For much of its 130-year existence, State House News operated as a standard newswire service. Its journalists covered the Massachusetts state government and it then syndicated their content to regional and national newspapers.

But in the late 90s, owner Craig Sandler realized that internet distribution would allow him to sell direct digital subscriptions and vastly expand his customer base. Today, the service charges $4,000 a year to any company or organization whose business is directly influenced by the state’s government.

In a recent interview, Craig discussed how he built the direct subscription business, why he decided to sell a majority stake in the company, and whether State House News is shielded from the whims of large tech platforms and AI chatbots.

… continue reading

103 episoder

#Business #News #Tech News #Simon Owens #Journalism #Marketing #Media #Technology #media journalist

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