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Ep. 4: Turning story into slides
Manage episode 336242693 series 3136509
Innhold levert av Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tim Calkins and Abe Lubetkin, Tim Calkins, and Abe Lubetkin eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Once you've mapped out the story you want a presentation to tell, how do you turn that narrative into clear and compelling slides? Award-winning marketing professor Tim Calkins of Northwestern University's Kellogg School of Management, and author of the recently published book "How To Wash A Chicken: Mastering The Business Presentation", talks through research-informed tips for creating strong slide headlines, determining how much content to place on a slide, and turning group presentations into opportunities to divide and conquer (not just to divide).
Interviewed by Abe Lubetkin.
For more on Tim's book, visit: https://howtowashachicken.com/
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