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Innhold levert av Cannes Lions. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cannes Lions eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Why is it so hard to prove the value of creativity?

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Manage episode 234332125 series 167885
Innhold levert av Cannes Lions. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cannes Lions eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.
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Manage episode 234332125 series 167885
Innhold levert av Cannes Lions. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Cannes Lions eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they’re struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself. In our first episode Philip gets to the heart of the belief that creativity is a driver for change, for business and for good and asks: Why is it so hard to prove the value of creativity? His expert witnesses are Alexander Schill, the Global Chief Creative Officer and Partner of the serviceplan group, Jonathan Mildenhall, Founder and Chief Executive of 21st Century Brand, a strategic consultancy based in San Francisco, Andrew Robertson, CEO of BBDO and consultant Cinzia Morelli-Vergooh.
  continue reading

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