It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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16. Smart location and the internet of things with Brian Katzman, VP marketing at Tile
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Manage episode 309981399 series 3027283
Innhold levert av The ClickZ Digital Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The ClickZ Digital Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.
…
continue reading
33 episoder
MP3•Episoder hjem
Manage episode 309981399 series 3027283
Innhold levert av The ClickZ Digital Marketing Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The ClickZ Digital Marketing Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.
…
continue reading
33 episoder
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