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Engineering Brand Loyalty with Uzma Rauf, Founder and CEO at Khatanalytics

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Manage episode 384060242 series 3362443
Innhold levert av Stravito. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stravito eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?
To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.

Join us as we discuss:
  • Why customer retention should be a priority for organizations
  • Understanding loyalty as a scientific process that goes beyond repurchase
  • Do’s and don’ts when using ChatGPT as a research tool

Join our community of brilliant insights professionals!
  continue reading

51 episoder

Artwork
iconDel
 
Manage episode 384060242 series 3362443
Innhold levert av Stravito. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Stravito eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?
To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.

Join us as we discuss:
  • Why customer retention should be a priority for organizations
  • Understanding loyalty as a scientific process that goes beyond repurchase
  • Do’s and don’ts when using ChatGPT as a research tool

Join our community of brilliant insights professionals!
  continue reading

51 episoder

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