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1 QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58
How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx
Manage episode 449963752 series 2585347
Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.
We discuss:
- How legacy brands create their dog food
- The inspiration behind Jinx
- Her nutrition philosophy for pets
- Sourcing the right manufacturing partners & convincing them to work on Jinx
- Approach to testing if the product tastes good
- The reasons why she raised venture money (most recently a Series B)
- How she launched online
- Why Walmart has been a great partner for a premium brand
- Jinx’s market positioning compared to other premium dog food brands
- Approach to launching SKUs & new products
- How she thinks about celebrity partnerships & more
381 episoder
How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx
The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
Manage episode 449963752 series 2585347
Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/
Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.
Thank you Jerry Staub for the intro to our guest today is Terri Rockovich, Founder & CEO of Jinx. Jinx is a dog food brand that offers premium kibble, homemade toppers, and beef crumbles and are made by a team of pet nutritionists and veterinarians.
We discuss:
- How legacy brands create their dog food
- The inspiration behind Jinx
- Her nutrition philosophy for pets
- Sourcing the right manufacturing partners & convincing them to work on Jinx
- Approach to testing if the product tastes good
- The reasons why she raised venture money (most recently a Series B)
- How she launched online
- Why Walmart has been a great partner for a premium brand
- Jinx’s market positioning compared to other premium dog food brands
- Approach to launching SKUs & new products
- How she thinks about celebrity partnerships & more
381 episoder
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1 Why The Supplement Industry Is Broken and How Momentous Plans to Fix It with Jeff Byers 1:07:21

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1 How Choosing the Best Food for Your Dog Can Add Years to Their Life & The Problem with The Legacy Pet Food Market with Terri Rockovich, Co-Founder & CEO of Jinx 58:55

1 How He Went From the Music Industry to VC, Investing in Tech vs. Brands, and When Down Rounds Make Sense with Jon Keidan 57:21

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1 The Evolution of Premium Products in Mainstream Retail with Marcel Bens, CEO of Emil Capital Partners 50:41

1 When to Invest in Consumer Technology with Vanessa Larco at NEA 59:40

1 Turning Science into Consumer Brands with Osman Khan, CEO of Squared Circles 1:01:12

1 Investing in the Future of Healthy Living with Abby Miller Levy, Managing Partner and Founder at Primetime Partners 57:39

1 How They Built a Direct-to-Consumer Baby Food Brand and Scaled to Selling Millions of Products Each Month with Angela Vranich and Ben Lewis From Little Spoon 58:08

1 Future of Food Tech, Can A Retail Model Like Foxtrot Work at Scale, and Channel Strategy for Food Brands with Ashley Hartman and Andrew Bluestein @ Bluestein Ventures 1:07:05

1 Unlocking the Potential of Beauty and Personal Care Brands With Manica Blain 53:32
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