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11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson
Manage episode 288638738 series 2902568
Innhold levert av Rick Holmes: CEO of Every Market Media. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Rick Holmes: CEO of Every Market Media eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.”
With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?”
In this episode Rich Wilson, VP of Customer Experience at BrightWave Marketing, explains why getting data to give you the right context is crucial to breaking through an inbox.
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