63. Growing Your Authority and Creating Influence Through Podcasting

The Corporate Side Hustler

Having a podcast is a great asset for your business. A podcast has the ability to build that know, like, and trust factor with your audience. It also has the power to build brand awareness and establish you as a thought leader within your industry.

In today’s episode, I’m joined by Cait Howard, a fellow podcaster and owner of a podcast production agency. We’re chatting about all things podcasting from how to launch a podcast and the best practices to start off on the right foot. We also discuss building a content strategy for your podcast, how to repurpose your podcast, and optimizing your podcast through Pinterest.

If you’re ready to launch your podcast, or if your podcast needs a little boost -- this episode is for you. Grab a pen and a paper, tune in, and start taking notes!

Episode Highlights:

• How Caitlin started her podcast production agency (1:41)
• Creating a content strategy for your podcast (5:31)
• Creating podcast episodes around your content pillars (6:32)
• The best practices for repurposing your podcast (10:43)
• The power of Pinterest for podcasters (13:48)
• The first thing you should do before launching your podcast (16:19)

Thank you for tuning in this week! If you enjoyed this episode, please leave a review and subscribe for more on how to build your authority and audience on the gram while juggling all the things and other tips on building your side-hustle from myself and our amazing guests!

Connect with Cait:

• https://www.caitroseco.com/
  
• https://www.instagram.com/caitroseco/
  
• https://caitroseco.vipmembervault.com/products/courses/view/1059158
  
• https://podcasts.apple.com/us/podcast/momentum-makers/id1542564092

Connect with Lisa:

• http://www.thecorporatesidehustler.com/bingeworthy
  
• https://www.thecorporatesidehustler.com/podcast
  
• https://anchor.fm/thecorporatematchmaker
  
• https://www.instagram.com/thecorporatesidehustler/