))
What's holding back streaming from fully taking over the upfronts
Manage episode 424054005 series 3482184
Innhold levert av The Current. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The Current eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report.
_______
To read the full stories included in this episode:
- Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling: https://www.thecurrent.com/streaming-upfronts-netflix-sports-news-amazon
- ‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://www.thecurrent.com/nbcu-transparency-sports-upfronts
Streaming takes over the upfronts with Netflix’s NFL news and the Great Rebundling: https://bit.ly/3yvmOlm - ‘We did not create another opaque walled garden’: NBCU touts transparency (and sports) at upfronts: https://bit.ly/44N90OS
- An asteroid is about to hit upfronts: https://bit.ly/3KKlE8i
- TV's Upfront ad-sales talks start to heat up, with some 'rollbacks' expected: https://bit.ly/3VHrgGE
- Global ad revenue to surpass $1 trillion in 2025 as GroupM boosts 2024 forecast for U.S., China: https://bit.ly/3KKWbf4
- GroupM releases its this year next year 2024 midyear global advertising forecast: https://bit.ly/3yWSiki
_______
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
57 episoder
Del
