Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, And Cohesive, Cross-Media Measurement And Innovation The Dan Rayburn podcast

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Innhold levert av Dan Rayburn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dan Rayburn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation

7M ago 35:46

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Innhold levert av Dan Rayburn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dan Rayburn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.

Podcast produced by Security Halt Media

… continue reading

111 episoder

#News #Tech News #Dan

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Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation

The Dan Rayburn Podcast

published 7M ago

Del

MP3•Episoder hjem

Innhold levert av Dan Rayburn. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Dan Rayburn eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.

Podcast produced by Security Halt Media

… continue reading

111 episoder

#News #Tech News #Dan

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