Episode 195 - Talking with the Creative Team Behind Duke Blue Planet and The Brotherhood Podcast

The Devil's Den: A Duke Athletics Podcast

Josh Smith and Dustin Shoe sit down with the creative team behind the @DukeMBB social media empire: Senior Assistant Director of Creative Video, Nolan Elingburg; Associate Director of Player Branding, Nicholas Colosimo; and Creative Director, David Bradley. They talk about the evolution Duke's social media network, from its early days of Top 5 videos to its current iterations spanning everything from Tiktok to long-form player profiles.

Other topics discussed include:

• How Duke's social media presence differs from other schools
• The need to balance player branding with the Duke brand
• Gearing videos towards specific audiences versus chasing engagement
• Using analytics to stay aware of trends
• Helping players to find their unique social media voice
• The development of The Brotherhood podcast
• The Brotherhood as more than a branding exercise
• The importance of adaptability in an uncertain college basketball landscape
• Conference realignment and the future of the sport

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