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The evolution of SEO with Luke Whitaker
Manage episode 409229359 series 3531075
Innhold levert av Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Tom Bowden-Green and Hanne Knight, Tom Bowden-Green, and Hanne Knight eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
As always, Hanne and I discuss relevant academic research that caught our attention – this time research looking at how different demographic groups use search engines.
We then chat to Luke Whitaker, Senior SEO Consultant at Organic, about search engine optimisation (SEO). Luke tells us about his passion for educating people about SEO. We also discuss recent changes to the Google algorithm, his advice for smaller businesses trying to attract traffic on search engines, and tools for understanding user behaviour.
We also discuss the role of generative AI in SEO, and whether TikTok is a search engine…
To contact Luke, you can email him (lukewhitaker4@gmail.com) or find him on LinkedIn here: https://www.linkedin.com/in/luke-whitaker-886948b4/
You can also subscribe to Luke's podcast Making Everyone A Little Bit SEO here: https://open.spotify.com/show/1b5mAiXiTIZhIIKghR9hbh
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