060: Brie’s BEAST Beacon: Mentoring Marvels and Analytical Adventures

The Digital Marketing Mentor

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Join us for an inspiring episode as we explore Brie Anderson's journey from soccer scholarship to digital marketing expertise, discovering the power of saying “YES!” to opportunities and effective mentorship. Gain valuable insights into navigating digital landscapes, leveraging data, and empowering yourself in today's ever-evolving world. Don't miss this enriching discussion filled with actionable analytics advice.
Episode Highlights

• Brie Anderson's journey from scholarship soccer student athlete to digital marketing showcases the importance of embracing opportunities. Transitioning from communications to digital marketing, she learned and grew by saying "Yes" to new experiences. Mentors like her first boss and industry leaders guided her journey.
• For Brie, mentorship is about open communication and taking initiative. She shares her experiences and insights to support others facing similar challenges. Despite initially not seeing herself as a mentor, her wife helped her see that her openness with her mental health struggles and readiness to share her technical skills and knowledge certainly qualifies her as a mentor to others.
• As the founder of BEAST Analytics, she helps clients understand and use data effectively, navigating changes like the shift to Google Analytics 4. Brie empowers clients to adapt to evolving digital trends while addressing privacy concerns. Through education and practical advice, she ensures their digital strategies remain effective and responsive.

Episode Links

• Brie’s LinkedIn
• BEAST Analytics website
• Brie’s email
• Instagram

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• Website and Blog: thedmmentor.com
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• Linkedin: @thedmmentor
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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Kapitler

1. 060: Brie’s BEAST Beacon: Mentoring Marvels and Analytical Adventures (00:00:00)

2. Digital Marketing Mentorship and Analytics (00:00:05)

3. Building Mentor Relationships and Transparency (00:12:12)

4. Supporting Others and Mentorship in Analytics (00:16:44)

5. Customization and Analytics in Digital Marketing (00:20:20)

6. Analytics-Focused Marketing Strategy and Growth (00:26:40)

7. Google Analytics and Marketing Strategies (00:38:28)