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#002 - How to Craft a Brand That Speaks to People 🎨🗣️
Manage episode 414042221 series 3568797
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This episode of The Disruptionists challenges the traditional focus on logos and visual elements in branding. Host Jess Singh emphasizes the importance of creating a sense of community and emotional connection with customers. Rather than fixating on visuals, she urges listeners to consider how their brand makes people feel and the impact it has on building relationships. Tune in to explore why a brand is more than just a logo and discover strategies for elevating your marketing and customer experience.
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Timestamps
00:00:00 - Introduction
00:01:02 - The Emotional Impact of Brands
00:02:06 - Brand Essence and Experience
00:04:14 - Aligning Products with Advocacy
00:05:06 - Crafting Your Brand Story
00:05:58 - Support for Entrepreneurs
00:06:20 - Connecting with Customers Emotionally
00:07:34 - The True Essence of Branding
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