#025 - GENIUS Marketing Tactics You Need to Know! 🔥📈
Manage episode 455951390 series 3568797
In this episode of The Disruptionists, Jess Singh unpacks clever marketing tactics like Starbucks' name-on-cup strategy and the toothpaste industry's segmentation tricks. She explores the psychology behind these methods, questioning their impact while emphasizing the power of aligning brand values with customer connections. Tune in for disruptive insights to elevate your marketing game!
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Timestamps:
00:00:00 - Starbucks Name Trick
00:01:05 - Introduction to The Disruptionists
00:01:38 - Stanley’s Viral Marketing
00:03:52 - Creative Brand Opportunities
00:04:43 - Decoy Pricing Strategy
00:05:08 - Perceived Value in Marketing
00:06:44 - Psychological Influences on Consumer Behavior
00:09:12 - Support for Small Business Owners
00:10:20 - Toothpaste Marketing Tactics
00:14:00 - Apple’s Touch Strategy
29 episoder