Leveraging Influencers for Organic and Paid Growth

The DTC Insider

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In this episode, Brian Roisentul sits down with Jordyn Casaus, Director of Marketing of Crown Affair.

Crown Affair is a haircare brand that empowers people to redefine their relationship with their hair through products, guidance, and community.

Here’s a glimpse of what you’ll learn:

Introduction to Jordyn Casaus and Crown Affair
Current struggles faced by brands
Biggest challenges for marketing directors today
Partnership with Sephora: How it started and its impact on brand growth and visibility
Standing out in a highly saturated beauty industry
Customer acquisition and retention
Influencer marketing: Sourcing process and impact on the brand
Testing whitelisting: Initial results and insights
Future plans for Crown Affair

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

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