Winning with Generosity w/ Harry Campbell

The Eric Koester Creator Institute

Harry S. Campbell has raised nearly $750,000 for cancer research.

When his wife was diagnosed with brain cancer, Harry felt helpless. He didn't know what to do. He wanted to help.

So he decided to raise money to support cancer research -- and took stock of how best to do it. He decided he could raise money for cancer research organizations by giving speeches -- and if he had a book people would pay him more. So he wrote a book -- not about the cancer -- but about what he knew: authentically leading high performing people across his time a multiple billion dollar companies.

He's donated every penny from the book and speeches to cancer research raising nearly $750,000. Having this important reason for writing a book about leadership pushed him to write a better book, to share the message further and to continue to "support" both his wife and the cause near to them both.

It's a powerful lesson about why we create -- for Harry it was to showcase his commitment to his spouse, to raise money for something he cared about and spread his message. You really can win with Generosity.