Generation: Daniel Garrett, CEO of Farewill, On How He Built A Successful Brand In The 'Death Industry'

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5M ago 30:26

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Today we're bringing you the latest episode from our sister-show at Finimize, Generation.
It's an achievement to build a disruptive, innovative startup in any industry. It's another entirely to build it in one that revolves around a subject no-one wants to talk about: death.
But that's exactly what today's guest Dan Garrett - founder and CEO of will-writing company Farewill - has done. In less than a decade Dan's built the biggest will-writer in the UK, a leading firm in an industry that sits at the heart of the great wealth transfer.
In this episode, Dan talks about how to design a lean org structure to supercharge product growth, why he thinks being understaffed is actually necessary to stay innovative and how they used design to achieve an NPS score in the 90s.
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