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FIR #431: The Evolution of Influence

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Manage episode 443259701 series 1391833
Innhold levert av The FIR Podcast Network Everything Feed. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The FIR Podcast Network Everything Feed eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing importance of AI in PR, and the ever-present threat of fake news and deepfakes. Join us as we unpack these insights and discuss how communicators can stay ahead of the curve in maintaining consumer trust, authenticity, and influence in a digital-first world.
Continue Reading →

The post FIR #431: The Evolution of Influence appeared first on FIR Podcast Network.

  continue reading

139 episoder

Artwork
iconDel
 
Manage episode 443259701 series 1391833
Innhold levert av The FIR Podcast Network Everything Feed. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av The FIR Podcast Network Everything Feed eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this short midweek episode, Neville and Shel dive into PRWeek's "The Evolution of Influence" report, exploring the dynamic shifts in how public relations professionals exert influence in today's fast-changing landscape. We break down the seven key themes revealed by the survey, including the growing challenges of decentralization, the increasing importance of AI in PR, and the ever-present threat of fake news and deepfakes. Join us as we unpack these insights and discuss how communicators can stay ahead of the curve in maintaining consumer trust, authenticity, and influence in a digital-first world.
Continue Reading →

The post FIR #431: The Evolution of Influence appeared first on FIR Podcast Network.

  continue reading

139 episoder

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