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From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
Manage episode 430472772 series 3352213
Innhold levert av Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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- We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
- Discussing fake followers and reviews: Fact - It’s always a bad idea.
- Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.” - Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
- Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.
Music:
Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)
US Festival at Glen Helen Park
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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