Don’t Let Life Crush Your Dreams with Carla Jones-Harris

The Forrager Podcast for Cottage Food Businesses

Carla Jones-Harris is the owner of Flour-ish, a cottage food business in Pennsauken, NJ that specializes in gluten-free baked goods.

Carla’s journey as an entrepreneur started over 30 years ago when she first began creating a business plan for her bakery.

However, life got in the way and she didn’t start selling her baked goods until 2009.

After a few years of selling traditional baked goods, Carla was diagnosed with Celiac disease and had to remove gluten from her diet.

Despite this setback, Carla loved baking so much that she started experimenting with gluten-free recipes and eventually created some unique and nutritious baked goods that even impressed people who don’t typically enjoy gluten-free treats.

As a result, Carla decided to change the direction and mission of her bakery and focus solely on creating items that she would personally eat.

This means not just gluten-free, but also using ingredients that are organic, low-glycemic, corn-free, pasture-raised, fair trade, and free of oats, rice, and potato.

These highly specialized baked goods come at a higher price point, but customers love them and keep coming back to buy more.

In this episode, you will hear a story of transformation: not just of the business, but of Carla herself as well.

What You’ll Learn

• How to run a gluten-free cottage food business
• How to overcome obstacles in running a business
• What it is like to have Celiac disease
• How to niche down and focus on specialized, healthy baked goods that are in high demand and come at a higher price point
• The cost of ingredients for gluten-free baked goods
• Tips for selling at farmers markets
• Why you should focus on the person, not the product

Resources

Flour-ish website (Instagram | Facebook)

Nuts.com

Cottage Food Law New Jersey

Free Tutorial: How To Build a Great Website In 1 Hour

A lot of entrepreneurs still think they need to spend money to get a good website, and that is simply not true anymore.

I created this free tutorial that will walk you through how to set up a totally free website on Square Online in less than an hour!

Get full show notes and transcript here: https://forrager.com/podcast/78