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#3 The Ins & Outs of Strategic Brand Design with Campbell Butler from DesignStudio
Manage episode 269081278 series 2773834
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Campbell Butler, the Creative Director at DesignStudio, shares his insights about brand design, and rebranding projects at large; The importance of company-wide buy-ins, why design needs to create friction, and the impact of brand consistency on a consumer’s perspective.
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