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Dr. Rachel Lawes: Unspoken Lawes
Manage episode 421177299 series 3577372
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In this show, we discuss the unspoken signs of success; in
leadership, branding, and work and personal relationships.
Semiotics is the study of signs and symbols and their use or
interpretation and my guest - Dr Rachel Lawes is a social psychologist
specializing in the interface between individuals and consumer culture. She is
a Fellow of the Market Research Society and her latest book "Using
Semiotics in Retail: Leveraging Consumer Insight to Engage Shoppers and Boost
Sales" makes her the ideal person to tackle this subject.
This show is packed with insights that will give your brain
a load of new wrinkles, including:
Those leaders with high EQs
How to make the best of a cold
Why Christmas decorations are like viruses
The delirium of duty free
Top down and bottom up semiotics
Elite Waitrose shoppers
Creating a reality that others will follow
The downside of tech driven relationships
Semiotics and the pharmaceutical sector
The baboon that finds lost things
The horrors of The Bible
Show notes:
Dr Rachel’s LinkedIn profile: https://www.linkedin.com/in/rachellawes/
Buy the book ‘Using Semiotics in Marketing: How to Achieve
Consumer Insight for Brand Growth and Profits’: https://www.amazon.com/Using-Semiotics-Marketing-achieve-consumer/dp/1789662079
Learn more about your ad choices. Visit megaphone.fm/adchoices
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