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Sir John Hegarty: What's the Big Idea?
Manage episode 421177313 series 3577372
Innhold levert av Keith Smith. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Keith Smith eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
One of the greatest minds in the world of advertising is on the show to explain how we can recapture our creative essence and make the business of marketing the sexy, inspiring innovative, funny, thought-provoking, engaging and compelling business that attracted us to it in the first place.
He also explains how great creative is better for the planet.
Importantly, he's also here to tell us how we can all join his masterclass called 'The Business of Creativity'. The link to sign up is in the show notes for this show at www.thefuelpodcast.com.
- The free press of podcasting
- Learning from history
- Game changing works of art
- What one advert John Hegarty holds up as an example of the complete big idea
- Why companies need creatives at the top
- How to win a pitch
- Why brainstorms are boring
- Diversity
- Hiring the best
- What Sir John would like on his gravestone
And why you don’t put a tow bar on a Ferrari..
Learn more about your ad choices. Visit megaphone.fm/adchoices
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