Episode 18 - Standing Out From the Crowd: Game Journalist Advice On Securing Coverage For Your Indie Game

The Games PR Podcast

Looking to get some top tips on attracting game journalists to your upcoming indie game? We’ve got your back! Episode 18 of the Games PR Podcast sees Jack and Tom joined by former Rock, Paper, Shotgun video producer, and co-host of the Indieventure podcast, Liam Richardson!
Together, they’ll cover a range of different methods that can help make your game more attractive to the media, as well as dissecting the nuanced factors that shape the identity of indie games, from the size of their development teams to the subtleties of publisher relationships.
In a marketplace brimming with both indie treasures and blockbuster giants, we break down how journalists strike a balance to shed light on hidden gems amidst the clamour for the next big title. The conversation also delves into the complex nature of game promotion – the importance of an engaging hook and the artistry behind captivating visuals that can set an indie project apart in a saturated industry. We also touch on the complex relationship between PR, discoverability, and the journalist’s quest to present fresh, innovative content to an eager audience.
As the episode draws to a close, we reminisce over the transformative journey of indie games, from novelty pastimes to influential market contenders, and Liam's preferred ways to discover indie games, through festivals such as Next Fest and trawling social platforms!

Kapitler

1. Episode 18 - Standing Out From the Crowd: Game Journalist Advice On Securing Coverage For Your Indie Game (00:00:00)

2. Defining Indie Games (00:00:02)

3. Discovering and Covering Indie Games (00:14:56)

4. Hooks and Relationships in Game Promotion (00:22:50)

5. The Evolution of Indie Games (00:32:50)

6. Stigma Against Indie Games and Discoverability (00:39:35)

7. Discoverability of Indie Games (00:47:03)

8. Thank You and Goodbye (01:00:39)